Reply to post:

SO Google think they can put an acronym into the wild, and no one will call them out on it :o)

[ Google's CHIPs proposal – Cookies Having Independent Partitioned State ]

doesn't really roll off the tongue does it :o)

C - annot

H - ave

I - t

P - erforming

S - atisfactorily

but we here at El Reg will always have your back with our very own TITSUP, used in any situation where you need to look good, but just know it's going to go TITSUP :o)

T - otally

I - mmersive

T - ech

S - uspends

U - sers

P - rivacy