Actually ...
"A bunch of academics who think they know better than the masses and how the masses should be steered."
The abstract actually states that 'the the study of collective behavior must rise to a “crisis discipline” just as medicine, conservation, and climate science have' so they're not setting out to tell us what to do, they're trying to find out how the phenomenon works and they think it's critical to do so.
So do I.
Biting the hand that feeds IT
