Reply to post: Latency

Good news: Google no longer requires publishers to use the AMP format. Bad news: What replaces it might be worse

Rob 15

Latency

I thought low page latency is something any decent web developer or organisation would strive for, i.e. the opposite of most news sites. Other vitals would include 'not covering the page in crap making it impossible to read' (take a look at the Evening Standard website). So because Google is asking for low latency and other metrics it's evil? Or is the evil bit that it has a way of enforcing that in return for exposure?

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