Reply to post: Google's possible motivation

Good news: Google no longer requires publishers to use the AMP format. Bad news: What replaces it might be worse


Google's possible motivation

I can imagine someone at Google complaining that crawling webpages is too slow. How can we fix this they think - let's make a rule that all webpages must be fully loaded in half a second, that will speed it up. OK, but let's start a bit higher and work our way down.

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