Reply to post: Re: AMP is not a problem, nor is its replacement

Good news: Google no longer requires publishers to use the AMP format. Bad news: What replaces it might be worse

JimboSmith Silver badge

Re: AMP is not a problem, nor is its replacement

When I click on a link, ClearURLs ensures that I get to the page that was intended : the one on the website I wanted to visit, not Google's cached version of it.

The Internet remains the Internet. If you do a little bit of research, you can have the experience you want, not the experience other entities want for you.

By posting on this site I assume you're technically and technologically literate. Therefore I would expect you to know how to defeat AMP. Think about those for a moment that don't have the same technology smarts as you. I've got older relatives who would find installing a browser addon a problem. I've got one who can do most things but is only just getting to grips with cut and paste. Expecting them to have an AMP blocker installed is like expecting my numbers to come up on the lottery - possible but very very unlikely. Your argument is along the lines of "it doesn't affect me so there isn't a problem?"

I've got an AMP blocker and other addons installed but that doesn't mean the problem has gone away for everyone else. I've actively told friends, family and colleagues about AMP and how to get rid of it from their browsing*. How about you?

*not all of them followed the advice though.

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