Reply to post: Re: Well said

Good news: Google no longer requires publishers to use the AMP format. Bad news: What replaces it might be worse

Philip Storry

Re: Well said

If it wasn't Google, it would be someone else.

Let's go way back to the mid 90s, and what Microsoft was doing. Remember the Active Desktop? And the Channels that you could put on them? They were kind of like RSS feeds, but less well supported.

Let's imagine for a moment a world in which Microsoft got what it wanted. Your phone runs Windows CE/Mobile, just like everyone else in the world's does. Active Desktop and Channels weren't a glorious failure. Web sites all have Channels because that's what you have to do - if you don't, then Bing won't promote your content in its results.

Does anyone here want to say that the Channels spec won't be being fiddled about with by Microsoft in this scenario? That they won't be shipping "improvements" that mean work for everyone else?

I don't think this is anything but capitalism. Swap Google out for some other company, and the same thing would probably be happening.

The names of the players may change, but the play itself remains constant...

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