Your analogy fails. The point is that you can decide what people do with the stuff you own. You own the network, you decide who can use it and who can't. You own the data, you decide whether to make it public or not. You own the phone, so you decide what to run and what not to.
Apple thinks it should have the rights to decide what you are allowed to do with the phone you own. If Apple was renting them, I'd see their point. They are not.