Re: If it's not on the side of a bus...
The message on the side of the bus was a trap.
The message on the side of the bus was carefully worded to encourage the remain campaign to talk about it /complain about it, and in doing so make the leave campaign's point that the UK was a net contributor to the EU (i.e. that the UK sent the EU lots of money).
Had the bus said £280 million (Gross contribution less rebate = what the UK actually sent to the EU), the bus would have faded from peoples' minds in a few days.
Instead, the remain campaign (helpfully, from the leave campaign's point of view) reminded everyone day in and day out that the UK sent the EU lots of money.
I wonder how many people that complain about the bus actually saw one, in real life (and also, which version: there were in fact at least two variants of the message). And yet, thanks to the remain campaign / remain supporters, we all know about the bus and can visualise it and are quite sure we saw loads of them.
Biting the hand that feeds IT
