I'm one of the probably dwindling number of people who still buy recordings on physical media.
I can't remember when I last decided to buy (a DVD or CD) other than having heard/watched a sample of it online, almost always on YouTube.
If I'm aware that an artist or media company is arsey about online samples, I buy the media second-hand, e.g. because of the Sony BMG rootkit scandal, I completed my James Bond DVD collection entirely second-hand.
And I can't be the only one for whom such samples are their main way of finding media to buy. So they may have shot themselves in the foot (I certainly hope so).