Reply to post: Re: Previous approach

Ex-Brave staffer launches GDPR sueball in Germany over tech giants' real-time bidding for ad inventory

Warm Braw Silver badge

Re: Previous approach

Advertisers somewhere will know if contextual performs as well as personalised

I imagine many of them will claim to know. The trouble is that the entire industry is based on peddling dubious claims and I'm not sure many of its practitioners would recognise an actual fact even if it was accompanied by an asterisk and a disclaimer in very small text.

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