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> That won't work because people are not used to paying a monthly fee to use a device

Older people. Younger people are very comfortable with the subscription/streaming model where you only have things as long as you keep paying for them. They call it "freedom" (the definition of "freedom" is clearly very elastic).

Besides, home users aren't the real target, the real money is in enterprises and enterprises are used to that model, bean counters even prefer it. For them it spells "freedom" (well...).

_{(Upvote for the Win7 suggestion, even it's pure utopia...)}