Lots of reasons to drop the newspaper subsciption
True story. We subscribed to the local newspaper for the local news. Then, about 15 years ago, they switched to a tabloid format -- presumably to save money on newsprint. Unfortunately, the dogs couldn't adjust to the new smaller page format and sometimes pooped next to the newspaper. We got tired of cleaning up after them, dropped the newspaper subscription and used the money to buy puppy pads which are quite a lot bigger than newspapers.
Chalk it up to failure to understand customer needs.