Re: "unlock greater economic opportunity for developers and creators"
What adverts?
Genuinely curios, I've been using Win 10 on and off since the pre-release versions, either for gaming (Home edition), or on work provided laptops (Pro or Enterprise), and I've never seen any adverts!
Only thing I've seen close to that, was annoying things like some games and applications being pre-installed, especially on the Home edition (Candy Crush etc), and those you could remove once you'd logged in. (There really should be an option to not install 3rd part 'apps' during Win 10 install, like not ticking Games on an old XP install!).