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What not to expect when you're expecting: Fertility apps may be selling intimate health secrets

Roland6 Silver badge

Trouble is this outcome is inevitable with the blind pursuit of free (ie. £0 ) to the user/consumer software.

If users/customers aren't going to directly pay to use my app then I will need to find other ways of funding that app and if advertisers are willing to pay good money for leads then I will orientate my business to maximise my revenues from the ad/referral networks.

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