Re: "quickly offer its customers new, personalised products"
Of course they will extract data, that's why the deal with exactly Vodafone is so great. If I recall correctly, they run the whole government network in the UK, so Google can get its hands on anything, thus saving the NSA a lot of time.
Add to that Microsoft routing its EU traffic via the US and I don't see why anyone in the UK would even have to bother backing up - just ask Fort Meade to send you a copy. Or ask them to send it to Equifax, they're rapidly becoming very good at sharing information. Protecting, not so much.
Biting the hand that feeds IT
