Reply to post: The arms race continues

Google's FLoC flies into headwinds as internet ad industry braces for instability

Meeker Morgan

The arms race continues

Duck Duck Go has a privacy extension for Chrome and they have announced they will be adding the capability to block this. And I'm sure they are not the only one.

Perhaps Chrome will have a user preference to turn it off (not unlike 3rd party cookies)?

Meanwhile, the EFF has anticipated the arms race ==>> https://amifloced.org/

(Am I FLoCed? test page)

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