I think you'll find a huge swathe of mobile owners use their smart phone to make phone calls, receive texts and on the odd occasion take a pic. They do not engage with their mobile phone like they do with their PC, and they have no intention of jumping on the learning curve.
I'm pretty well clued up on my Linux and Windows bootable PC, but have no desire to extend my skills to my smart phone, which incidentally has had every app removed and all internet connections ripped out or blocked.... it's just a dumb 1980's mobile phone, that I often forget to carry with me, because I was never umbilically connected to it.
Thankfully, I am not alone, as the world will eventually need saving by those who can survive without checking their Facebook status every beat of their heart.