Reply to post:

What the FLoC? Browser makers queue up to decry Google's latest ad-targeting initiative as invasive tracking

Pseu Donyme

It is still a profile and therefore subject the GDPR* which should mean opt-in consent.

*GDPR Recital 72 : "Profiling is subject to the rules of this Regulation governing the processing of personal data, such as the legal grounds for processing or data protection principles." (https://eur-lex.europa.eu/eli/reg/2016/679/oj)

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