Reply to post:

What the FLoC? Browser makers queue up to decry Google's latest ad-targeting initiative as invasive tracking

Cincinnataroo

Surely all that has to happen is that users get to opt-in to these technologies.

Off by default, you actively decide.

That includes the guinea pigs at present.

You can check whether you've been press-ganged into it. The EFF has something on their site called "Am I FLoCed? A New Site to Test Google's Invasive Experiment".

You could also come up with inventive ways to make your FLoC cohort a thing of great fun and irrelevance.

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