Reply to post: Re: Food from the farmer

UK reseller sues Microsoft for £270m in damages claiming prohibitive contracts choke off surplus Office licence supplies

Snake Silver badge

Re: Food from the farmer

It's more than the supermarket: in order to sell milk direct the farmer had to invest in pasteurized equipment. Farmers sell to the processors who pasteurize, bottle and ship it to retail stores. The collective of farmers who sell to the processor so not have to purchase all the equipment that way, or conversely the collective co-op owns the equipment themselves and spreads the costs out across the membership.

The equipment is not cheap, so that German farmer is in it for quite a penny to do direct sales.

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