Denise Coates from Bet365 doesn't manage to pay herself £400m in dividends or so every year
She actually pays it as salary, not dividends. £421m in salary, plus around £45m in dividends (out of a total dividend of £95m). I think its partly a way for her to say "I'm definitely paying my share in taxes, I pay it PAYE like everyone else", and her father (who owns the majority of the rest of the shareholding) to "properly" reward her for actually running the company.