Google collections are only going to get worse
With Google getting into the CAR OS business (Volvo's etc) you can expect an awful lot more data collection. I would not put it past them to facial recog all occupants of the vehicle for each and every trip. They'll know all about you and them and then start sending targeted ads to the car.
That's only the tip of the iceberg I'm afraid.
Biting the hand that feeds IT
