Re: Now try that in html...
In my experience, the wizened pre-print expert (and by wizened, my age!) refuses to engage in this new fangled thing called the internet and doesn't believe the importance of accessibility (which our websites have to meet because of PSBAR), and will ignore it and just carry on designing for print!
Whereas if I had to deal with a snot-nosed teen who is probably far more experienced in designing for the internet, things might have a chance of improving.
Anonymous just in the unlikely case the wizened pre-print expert reads El Reg!