I stopped using Ubuntu just before the Unity debacle...and they still don't seem to have a clue what they're doing. If they're so keen to be in the pockets of Google and/or Amazon why don't they just drop the pretence and be honest about it?
There isn't anything wrong per se with a distro making these connections, but it's annoying when they still carry the "Humanity" and "caring" labels which increasingly don't seem to apply.
Biting the hand that feeds IT
