Re: Well it's a start...
Oh yes the good old 1970s! I missed them myself but lots of older people tell me how great they were: all those great British products, especially cars, and how patriotic it felt to be paying 8% -12% interest on your mortgage.
The opening letter in the Ebac brochure would be most effective if ready, very passionately, with land of hope and glory playing in the background and gradually increasing in volume until we all join in the chorus together!
In other words it was nauseating! Fully of stuff about how proud you can feel about supporting British jobs for British people and how by buying this great British washing machine you're securing the futures of your grandchildren :vomit_emojii:
The guy himself John Elliott is clearly a very passionate man and is very proud that his company is making a high quality product. That's all fine and laudable but then if you see him in interviews he's very bitter about the demise of the British manufacturing industry (also a valid point) but then starts ranting (in the context of Brexit) about how the Japanese are now making our trains.
I put the guy in the category of somebody who's rightly angry that their industry has been destroyed, but who's angry with completely the wrong people.
Hopefully Ebac will (if they haven't already) adjust their brochures to tone down the Brexit propaganda and focus on the really positive aspects such as lower carbon footprint by buying 'locally', top energy ratings, built-to-last products and the value of such a long warranty.
Biting the hand that feeds IT
