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EFF urges Google to ground its FLoC: 'Pro-privacy' third-party cookie replacement not actually great for privacy

NetBlackOps

That's precisely the problem with any approach that tags people with group identifiers and research conducted by MIT and other institutions prove time and again that it doesn't take much to reidentify people.

So Google and others that tink they can prevent this are living in a fantasy world, or more accurately projecting a narrative that the problem is solved when it's unsolvable.

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