Re: I guess sometimes you just can't win.
"Clearly they didn't check how it would be perceived by the public."
I think that the answer is somewhat simpler:
A logo was designed.
Nobody percieved anything negative about it.
Logo was released.
Somebody found a funny but unflattering inerpretation of logo.
Interpretation went viral because once you know what to look for, you see it (London olympics logo anyone?).
Amazon now had 2 choises:
1: Live with it
2: Tweak it so that viral interpretation no longer fits.
London olympics chose #1, Amazon chose #2.
No cancel culture, no ill meaning, you just cannot win them all.
Biting the hand that feeds IT
