Re: "Microsoft", "cloud", "passwordless authentication"......................
If you have a firm grasp of the whole concept, it's actually a damn site secure than having people type passwords in. It's an order of magnitude more secure to use a hardware token or authenticator to avoid phishing and as an MSP, from a helpdesk perspective it would save the number of calls on a daily basis ten-fold if we didn't have to do password resets, locked out accounts, etc. I know there are solutions out there, e.g FastPass to work around this but they cost mega bucks.
I, for one, am looking forward to Azure passwordless auth becoming the norm as it'll reduce our workload and make things more secure for the end user.