Badly aimed gun!
Although they are advertising the vote rather than trying to conceal it, this appears to be having an effect very similar to the Streisand Effect. Their efforts appear to be having the opposite effect to that which is intended.
They are making potential voters aware of the impending vote, who then discover PublicBenefit.uk or TheReg coverage, and who then decide that they will vote Yes.
Biting the hand that feeds IT
