Using Apple configurator the way you describe it, outside of a specific organization, is a clear breach of the license agreement for the software:
C. Usage Limitations.
1. Subject to the terms of this Agreement, you may use the Apple Software only with supported Apple-branded products (“Supported Apple Products”) and solely for purposes of internal technology management within your company or organization. You may not use the Apple Software with non-Apple branded products or for any other purpose.
Please proceed to the nearest extermination chamber for immediate disposal.
Thank you for your cooperation