Further simplicity and ease of use...
... could be achieved by labelling GIMP as 'Photo editor' or some such.
There's nothing wrong with the name of an application giving a clue as to its function.
Okay, okay, everybody knows the GIMP by now, possibly. But how many times have you thought, 'Ah, yeah, I remember installing an Android app that does X... now, what the bloody hell was it called?'