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Smartphones are becoming like white goods, says analyst, with users only upgrading when their handsets break

David Hicklin Bronze badge

These days, buying a new phone is pretty much the equivalent of buying a new laptop - or wiping and reinstalling the OS on your existing machine.

This is not always the case and Apple are very good here. When I lost my 6 and had a replacement, after restoration it felt like I was on the old one again, and the daughters upgrade when switched on simply found old one alongside it and asked "to you want to transfer ?" a short while later she was up and away.

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