Mismanaged from day one
One might even suggest, fraudulently.
I tried to buy the EU equivalent of my long established uk Ltd company name when the tld was first set up in the "sunrise" period (when names were only available to those with a reasonable claim on them) . That involved some red tape, proof of company ownership/registration and a non-refundable £100. No response until a few days after the landrush period (lower price and no need to prove Ltd company entitlement). That was to say my application was rejected, no reason given.
A third party had bought the name at the start of the landrush. It was not an obvious name and of very limited use to anyone else. Eventually a website appeared, host to a load of dubious advertising links and "for sale". I found another business who had the same experience. The inference one might draw was that perhaps by applying we had indicated that the names had a value so someone involved in the administration delayed the process in order to grab the names at the start of the landrush phase with a view to resell for a much greater price. But I must be mistaken as I'm sure EUrid is a model of the highest standards of integrity.
A lucky escape, and in any case it turns out the EU tld is little used beyond the EU organisation, more like an equivalent of Gov.uk domains.