Re: Dry cleaning for fun and profit
The oil company BP wanted to establish service stations in the USA. They employed a PR company who advised that scientific studies had shown red and blue were the most noticeable logo colours - and they should change their existing one to that scheme.
The BP people were taken for a drive to show them the effect. They stayed with their yellow and green logo which stood out nicely.against the sea of red and blue on the road sides.
Biting the hand that feeds IT
