Normalised behaviour
If a company popped out of nowhere and did this they would be pilloried. For Facebook this is normalised behaviour for which they get no punishment.
Society works because most people play by most of the rules most of the time, occasionally aberrants pop up who have no moral compass or self-restraint and they just walk over everything.
I personally will be glad when the house of cards of facebook collapses.
Biting the hand that feeds IT
