Funnily enough I have an "Activity Tracker Pulse Fit" mint in box on my desk right now. It was a free gift from Nutanix for attending one of their webinars, but the Nutanix logo didn't survive the single time it's been out of the box as the logo is printed on the strap at the exact point you need to yank it to seperate it from the watch to reach the USB port.
Think I'll stick to my TomTom, who, although they've exited that market, haven't gone Pete Tong at time of writing.