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For every disastrous rebrand, there is an IT person trying to steer away from the precipice

someone called ross

Several years ago at my last company my CEO was flying out to France for meeting with the parent company. The day before he asked me to knock up some slides to explain what we were spending the money on and to justify spending more. So half an hour before his flight I emailed him the slides knowing what he'd not have time to read them before the meeting that afternoon.

He then stood up and presented project GONADS, of course it was more subtle than that but the main boss (a really likeable French guy) had very good English and immediately got what it was, started laughing and then explained to the rest of the board.

They thought it was so funny we got our cash and I wasn't sacked.

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