Trademarking the idea rather than the name
That's a huge extension of trademarks isn't it?
Now the trolls have been emboldened by Netflix blinking first, what's to stop them going after all those pointy-clicky computer games? They might find it tricky though, Colossal Cave Adventure published the same year as the first Choose Your Own Adventure. (Not that it was mouse driven, but it expressed the same concept.)
They are the troll, not me.