Reply to post: Re: Breakthrough/turning point.. a small correction.

Bloated middle age beckons: Windows 1.0 turns 35 and is dealing with its mid-life crisis, just about

Anonymous Coward
Anonymous Coward

Re: Breakthrough/turning point.. a small correction.

Jobs was long gone from Apple the day of that TrueType press conference. I remember it well. Although Warnock was a really good guy Adobe was kind of difficult to deal with at the time on the subject of the encrypted Type I fonts etc. Most other companies where not willling to pay the very high licensing fees Adobe were demanding so we went elsewhere for outline fonts. So not much sympathy that day when Adobe got poleaxed. After that Adobe were much more reasonable to deal with.

Regarding market share numbers pre Win 95 they really did not change that much. Worldwide. MacOS was around 10% hardware revenue, 20% software revenue (at least in US), with Win 2x/3x just cannibalizing MS/DOS share. DOS boxes only sold about 1.1 applications per unit whereas MacOS was in the 3 to 4 range most years. Mac people bought more software for each machine. DOS boxes usually only used to run one application.

After Win95 the MacOS market share held in there for a few years but unit sales collapsed to 2% soon after the 1997 debacle. But MacOS software revenue share also collapsed and with it the very rich eco-system of small software companies. All gone by the early 2000's. Despite all the Mac laptops one might see actual MacOS market share in the last decade has never reached the level it had in the early / mid 1990's and the software revenue numbers are very anemic. And some markets are gone for good. Japan which was once 1/3 of revenue. DTP long gone. Education long gone. Video production almost gone. In all cases these markets were lost because of very deliberate and often malicious decisions by Jobs and the Nextie minions.

Not that it really matters that much as Apple have been a consumer electronics company for almost the last twenty years. Apple Computer, Inc is long dead. Very long dead.

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