Re: Suggestion...
Not Serco though; this is a popular myth now widely debunked.
The fact remains, though, it's only NHS branding - if I weren't such a cynical son-of-a-bitch I'd say that it was done so that when it eventually collapses in a heap, Spaffer and his chums can point the finger and say 'look, the NHS isn't fit for purpose'
Sad thing is, the proles have fallen for it.