Re: Time to end this nonsense.
It's not hard to download your favourite email client/web browser
Actually, with iThings that is exactly the problem. Apple policies are to not allow replacements for built in functions like email and browser. Even where an alternative is available, such as with browsers, Apple still screws them over by prohibiting the use of any rendering engine other than it's own - making an alternative browser little more than different lipstick on the pig.
It would appear that some authorities have decided that this is "not on" and so Apple are relaxing their grip to fend off regulatory action. I think we can be certain that they are doing the absolute minimum they think they need to.