National Utility Service
I think countries would jump at the chance! It is TBL's idea so it must be a great idea and full of freedom etc!
But what you really get is a national identity service via the backdoor without the government having to argue (and fail again) for implementing it. If you can get big tech to pay for it even better.
In a few years companies will start to let you use it as valid ID, then the government will let you use it as a form of ID and a short while later it will be the only ID you can use. Which neatly allows correlation of all your personal data with all the private data the government holds on you.