Why do people buy Rolls Royce motor cars? Because the build quality is beyond question, they don't go wrong that often, when they do Rolls Royse looks after you with quality spares that matches the original quality or better than the original. Oh and they offer a classic design that is timeless.
Hang on. Isn't that what Apple offers?
Now watch for the abuse that will follow from the cheapskates. You know them. They buy the cheapest car and complain when in less than 2 years it keeps breaking down when they need it most and grumble even more when the 50 year old Rolls silently drives buy.