"It owes us", that's rich. Apple leadership would never think like that. Apple treats their customers like sheep that lap up anything they want to sell, regardless of how anticonsumer it is. Single source app store? Yes. OS tied to hardware for no rational reason? Sure. No standard desktop form-factor system? Ho ho. Price gouging on upgrades? You better believe it.
I gave up on the idea of Apple producing anything I'd like to buy a long time ago and I've been all the better for it. Build my own desktops, Android phones, money in my bank account.