Instead of creating it's own init system, desktop environment, display server, package formats, etc. Mark should've use existing (as now) and focus on developing/investing preferably in upstream tools that elevate the value of copied OS (from Debian) - like management tools (like Active Directory), corporate email client (as Outlook/Exchange). Also work with more vendors to preinstall it on their PCs.
He also grabbed Debian developers from a working community and that bites his ass as well only that is not apparent immediately.