Re: "if a user sees the business's name then they are more likely to actually take the call"
Even if I do have a business relationship with them[0], there is absolutely no reason for them to call me UNLESS we have an on-going transaction, initiated by me, that is having a problem at their end. All else is garbage, and I'm not interested. Period.
[0] Which is defined by them as "they have heard of me somewhere", if indeed it is defined beyond "they have my phone number".