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Google, Amazon pass on UK Digital Services Tax by hiking ad prices, fees at same rate the government takes

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Katrina,

No. Google are putting 1% of their global sales through the UK. £1.6bn is tiny, their global turnover was around £120bn last time I looked. They used to sell ads here, claim the paperwork was from Ireland, and dodge the UK tax. That stopped years ago, and the sales roles were moved to the Irish subsidiary. I’d guess their UK ad sales will be more than £10bn nowadays.

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