Reply to post:

Google, Amazon pass on UK Digital Services Tax by hiking ad prices, fees at same rate the government takes

jrd

"And you’ll probably end up paying, too, because advertisers build the cost of ads into the prices they charge for their goods and services."

Rubbish. The prices they charge are based on market analysis to generate the highest revenue, market share and/or profit. Costs are irrelevant unless the company has a monopoly.

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