Time for governments to act
I think we are now at the point where the only thing that can make a difference is state-level action. Some country with a Minister for Information Technology who actually knows their stuff needs to pass a law requiring all Internet-delivered content to be cleanly separable into editorial and advertising, such that users have the opportunity to block 100% of advertisements without prejudice to the integrity of the information they are seeking.
Biting the hand that feeds IT
