Reply to post: Re: Opportunities Galore For Competing Browsers

Brave takes brave stand against Google's plan to turn websites into ad-blocker-thwarting Web Bundles

Long John Silver
Pirate

Re: Opportunities Galore For Competing Browsers

I suggest Internet users are naturally differentiating into distinct categories with clear cut requirements and fancies. The overwhelming majority seem happy to immerse themselves in experience offered by Microsoft Windows and Apple OS on large devices, and default Android or Apple options on mobile phones. They regard their devices as portals to social interaction and instant news, the latter including trends in 'fashion' and the latest 'consumer' products. Advertisements, product placement, 'celebrity' endorsed goods and services, and purchasing decisions by their peers, are key components of their, to them would-be glamorous, lifestyle. What they say on social media and what they own or covet defines them. Perhaps many regarded targeted advertising as 'exclusive' and mark of belonging to a privileged group.

The other faction draws upon people with pre-Internet experience and on self-directed (rather than peer directed) younger people. They might regard 'devices' to be tools, often essential, rather than offering communal extension of their personality. Members of this group will use the Internet rather than being manipulated by it; they will deploy available technologies to ward off intrusions into privacy and the constant background noise of attempts to gain their attention.

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